Search Engine Optimization

At Axiom Media Corp we don’t just design and host websites. Our goal is to get your site RANKED on page #1 of Google and Yahoo for your targeted search phrases and keywords. Now sometimes this is not possible. It really depends on what other sites are ranking on page #1. However, for many of our recent projects we have been able to achieve this. In fact, we can look at which websites are ranking NOW and give you an indication if page #1 ranking will be possible.

Here are some tips for you to get your site ranked high in searches by google and yahoo.

ORGANIC KEYWORD RANKING

CONTENT, CONTENT, CONTENT!!!!
We have found that simple sites, that have CONTENT in the way of TEXT and many pages, rank the highest. This is why BLOGS rank so high in the search engines. You see, in the old days you use to be able to trick a search engine by spamming keywords, having link farms, etc. Today, all that stuff will actually hurt your website.

LINKS

While were on the subject of links, today you cannot trick a search engine by spamming keywords and putting links to irrelavent pages. Today, all of your outgoing links should be to relavant sites. PLUS, you need to get as many links IN from relavent web sites as well! Also make sure that the link structure on your web site [how links are placed on your pages] is correct and SEO friendly. For instance, if you have a links page that is not accessable from your home page, then any page rank advantage will be lost. In other words, in order to get the most our of your link structure ALL THE PAGES on your site should be within 1 click of your home page!

WEB SITE DESIGN
In order for a site to rank on page #1 for your targeted search phrase, the web site design itself must be conducive to this type of searchability. All the basics of a good web design must be implemented in the site. Including but not limited to proper title tags and meta tag data, link structure, backlinks, links out and the most important element..CONTENT, CONTENT, CONTENT!!!!

We have so much more we can share but at this point we are going to ask that you contact us so that we can assist you personally.

Please read our SEO BLOG TIPS

Click here to read a nice article on SEO on WikiPedia

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.